The Gravity Forms Google Analytics Add-On sends form submission and pagination events to Google Analytics. You see which forms convert, where users drop off and how they move through your forms.

Track form conversions such as newsletter signups, payment completions, subscriptions and survey submissions, and watch how they trend week to week and month to month. Pagination events show where users abandon multi-page forms.

Choose a connection type: Google Measurement Protocol, a direct Google Analytics connection, or your existing Google Tag Manager setup to send events to GA4.